China’s latest move into world football has come in Portugal with a sponsorship deal for the second division that carries the stunning proviso that all 10 clubs in the league will have to have at least one Chinese player in their squad.
The league will be called Ledman Proliga after the president of the Portuguese league (LPFP), Pedro Proenca, signed a deal in Beijing with lighting manufacturer Ledman.
Terms of the agreement - which will also see three Chinese assistant coaches work at the Portuguese clubs - were not revealed by Ledman or the LPFP. The league hailed it as evidence of “the recovery of the league”.
There has been a rush from Chinese business to become involved in football after president Xi Jinping, a well-known fan of the sport, declared that China had three goals: to qualify for the World Cup, to host it, and to win it.
Proenca visited the headquarters of the Chinese Football Association on Tuesday after signing the deal and met with its vice president, Lin Xiaohua, and Ma Chengquan, chairman of the Chinese Super League.
Read more: http://www.scmp.com/sport/china/arti...st-one-chinese
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The league will be called Ledman Proliga after the president of the Portuguese league (LPFP), Pedro Proenca, signed a deal in Beijing with lighting manufacturer Ledman.
Terms of the agreement - which will also see three Chinese assistant coaches work at the Portuguese clubs - were not revealed by Ledman or the LPFP. The league hailed it as evidence of “the recovery of the league”.
There has been a rush from Chinese business to become involved in football after president Xi Jinping, a well-known fan of the sport, declared that China had three goals: to qualify for the World Cup, to host it, and to win it.
Proenca visited the headquarters of the Chinese Football Association on Tuesday after signing the deal and met with its vice president, Lin Xiaohua, and Ma Chengquan, chairman of the Chinese Super League.
Read more: http://www.scmp.com/sport/china/arti...st-one-chinese
Your thoughts?
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