Originally posted by kaebi kabab
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Team Melli Adidas "Sponsorship"
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Originally posted by CAGE View PostWe had the most beautiful UHL sport jersey with thr cheetah design but nooo Iranians must have some famous brand which makes us the most generic looking jersey ever, We love being a sheep in the crowd instead of standing out
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Originally posted by scuderia View PostPersonally I liked those jerseys as well but they had issue, the quality was terrible. CQ and the entire team mentioned that the badges were coming off during the world cup. Even members here have said it was bad quality.
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http://www.varzesh3.com/news/1495108...AF%D8%B4%D8%AA
Interview with the team that led these fantastic negotiations:
Main points:
1) Four Grade A Brands: Nike, Under Armour, Adidas, Puma. The rest are Grade B and C.
2) IFF made decision to only go with Grade A Brand for World Cup.
3) Nike and Under Armour are American so they could not enter negotiations. Puma had bad experiences in Iran in 2006 and they sponsor Israel....so that's a no. Adidas is left.
4) Sponsors enter markets for two reasons : 1)Brand Awareness, 2) Money.
5) Adidas doesn't need brand awareness in Iran... everyone is aware. Adidas stipulated that IFF guarantee 200,000 shirt sales in order to sponsor them, which would subject IFF to a 4 million dollar fine... if this were not to happen.
6) Adidas DID NOT AGREE to design suggestions from IFF, including the Cheetah.
7) So in the end, Adidas will not sponsor Iran... but Iran will wear Adidas based on a contract.... signed for only one year. 75% discount for IFF to buy equipment and 10% royalty. IFF is hoping to show market strength and good faith in this one year, to renegotiate next year. They can also edit the jerseys as they wish.
Bottomline: we will enjoy 30 dollar plain stripes with a fake cheetah on it for a year before we go back to Uhlsport, LEGEA, and Majid.Last edited by CHaMiLLionaire; 01-03-2018, 10:28 AM.
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Originally posted by CHaMiLLionaire View Posthttp://www.varzesh3.com/news/1495108...AF%D8%B4%D8%AA
Interview with the team that led these fantastic negotiations:
Main points:
1) Four Grade A Brands: Nike, Under Armour, Adidas, Puma. The rest are Grade B and C.
2) IFF made decision to only go with Grade A Brand for World Cup.
3) Nike and Under Armour are American so they could not enter negotiations. Puma had bad experiences in Iran in 2006 and they sponsor Israel....so that's a no. Adidas is left.
4) Sponsors enter markets for two reasons : 1)Brand Awareness, 2) Money.
5) Adidas doesn't need brand awareness in Iran... everyone is aware. Adidas stipulated that IFF guarantee 200,000 shirt sales in order to sponsor them, which would subject IFF to a 4 million dollar fine... if this were not to happen.
6) Adidas DID NOT AGREE to design suggestions from IFF, including the Cheetah.
7) So in the end, Adidas will not sponsor Iran... but Iran will wear Adidas based on a contract.... signed for only one year. 75% discount for IFF to buy equipment and 10% royalty. IFF is hoping to show market strength and good faith in this one year, to renegotiate next year. They can also edit the jerseys as they wish.
Bottomline: we will enjoy 30 dollar plain stripes with a fake cheetah on it for a year before we go back to Uhlsport, LEGEA, and Majid.
If point 5 is right, f*** Adidas. What is this? Turkmanchai treaty? JCPOA?
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Originally posted by Nokhodi View PostIf point 5 is right, f*** Adidas. What is this? Turkmanchai treaty? JCPOA?
Of course they want some guarantee that sales of shirts will be enough to cover their investment/profits.
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