This is a sweet watch, from the one and only Hublot. You can buy WC team specific straps (i.e. Iran) that make the watch display that country's flag, or the default strap that shows all 32 WC teams on the face. Check out the video in the link below
A watch which—having emblematically borne the first Hublot manufacture movement, the most unusual and audacious materials, the most assertive colours—has been reinvented for the digital era by offering 32 dials inspired by the flags of the participating countries, and two neutral dials. It is available in analogue or digital versions. Thanks to its patented interchangeable “One Click” strap, the watch can easily be matched to one of its two straps. Two are provided with the watch, a cuff strap in sponge sporting the 2018 FIFA World Cup™ emblem and that of Hublot, a black lined natural rubber strap. So as to perfect each fan’s kit, Hublot has also anticipated an additional strap for them in the colours of their country.
https://www.hublot.com/en/news/big-b...rld-cup-russia
A watch which—having emblematically borne the first Hublot manufacture movement, the most unusual and audacious materials, the most assertive colours—has been reinvented for the digital era by offering 32 dials inspired by the flags of the participating countries, and two neutral dials. It is available in analogue or digital versions. Thanks to its patented interchangeable “One Click” strap, the watch can easily be matched to one of its two straps. Two are provided with the watch, a cuff strap in sponge sporting the 2018 FIFA World Cup™ emblem and that of Hublot, a black lined natural rubber strap. So as to perfect each fan’s kit, Hublot has also anticipated an additional strap for them in the colours of their country.
https://www.hublot.com/en/news/big-b...rld-cup-russia
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