Chelsea are looking to break into the Asian market as they plan to make themselves a global brand.
Blues chief executive Peter Kenyon made a visit to Kuala Lumpur to explore possible development into Asian football after meetings with Asian Football Confederation officials.
The Blues have been propelled into the European elite by the billions of Russian owner Roman Abramovich, but they are looking at how to increase their profile in Asia.
"We have been watching the development of Asian football from afar, and fully understand the future of this area," said Kenyon.
"Our clear objective and vision is to develop Chelsea as an international club. This would not be possible without taking Asia very seriously.
"Chelsea's mission is to build success, not buy success . This is directly compatible with the AFC's plans.
"From what I've seen today with AFC's development programme, Vision Asia, it will not be long before Asian football is on a par with European football.
"More importantly, they are very targeted, and committed to delivering logical, quality programmes that provide long-term benefits. This is definitely where Chelsea wants to be positioned also."
Source:
http://home.skysports.com/list.asp?h...s+look+to+Asia
I personally think they will be looking for Japanese and Korean players, since the market over there is much bigger than middle east, but still very good for Asia
Blues chief executive Peter Kenyon made a visit to Kuala Lumpur to explore possible development into Asian football after meetings with Asian Football Confederation officials.
The Blues have been propelled into the European elite by the billions of Russian owner Roman Abramovich, but they are looking at how to increase their profile in Asia.
"We have been watching the development of Asian football from afar, and fully understand the future of this area," said Kenyon.
"Our clear objective and vision is to develop Chelsea as an international club. This would not be possible without taking Asia very seriously.
"Chelsea's mission is to build success, not buy success . This is directly compatible with the AFC's plans.
"From what I've seen today with AFC's development programme, Vision Asia, it will not be long before Asian football is on a par with European football.
"More importantly, they are very targeted, and committed to delivering logical, quality programmes that provide long-term benefits. This is definitely where Chelsea wants to be positioned also."
Source:
http://home.skysports.com/list.asp?h...s+look+to+Asia
I personally think they will be looking for Japanese and Korean players, since the market over there is much bigger than middle east, but still very good for Asia
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